Your digital marketing skills
Show employers what you can do.
Assess your digital marketing skills, get feedback on what to improve, and build a skills Passport to share with employers and clients.
Free account. Free knowledge checks. Paid work assessments are optional.
Example Passport
SampleSample profile shown for illustration.
Jamie Tan
Example profile — not a real person
- L2 · Work reviewed
Technical SEO Diagnosis
Work review
- L1 · Knowledge
On-page Optimisation and Content SEO
Knowledge check
- L2 · Work reviewed
Search Intent and Keyword Planning
Work review
Give your next application something concrete.
A CV lists your experience. Caterpi adds a record of the skills you have assessed, how you were assessed and when. Share it alongside your CV or portfolio when you apply for a job or pitch for work.
Show your skills
Build a record of your assessment results that you can share with employers and clients.
Understand your next step
See what your assessment demonstrates and which areas need more work.
Keep your results together
Keep your assessed skills in one Passport and choose which results to share.
Start with one skill.
Choose a skill
Pick an area you already work in or want to develop. You do not need to choose a job role first.
Take a free knowledge check
Answer questions about common work situations and see your result when you finish.
Build your Passport
Add your assessed skills to your Passport. To demonstrate practical ability, submit your own work or complete a Caterpi task, then discuss it with a reviewer.
Which skill would you like to assess?
Seven digital marketing areas to explore. Start with a free knowledge check in any of them.
SEO
Understand search demand, improve pages and diagnose technical issues.
View skills →
Social media
Plan content, engage your audience and evaluate results.
View skills →
Digital marketing strategy
Connect business goals with channels, budgets and measurement.
View skills →
Google Ads
Plan, manage and improve paid search campaigns.
View skills →
Meta Ads
Plan campaigns, test creative and interpret performance.
View skills →
Email marketing
Build relevant email journeys and improve their performance.
View skills →
Google Analytics 4 (GA4)
Check tracking, interpret reports and turn data into decisions.
View skills →
One place for your assessed skills.
Your Passport brings together your results, assessment dates and the methods used. Create a share link for the records you want someone to see.
Hiring or developing a marketing team?
Review the assessed skills candidates share with you, define the skills your roles need, and identify where your team needs further assessment or development.
Find out where you stand.
Choose one skill and take the free knowledge check.